Is the iPhone Apple’s key to desktop dominance?
Written on February 11, 2008
According to the O’Reilly radar the iPhone is getting really popular among managers. The iPhone is able to convince by it’s user friendliness and elegance. Apparently this convinces managers to switch to Apple products also for their computers. Some of them did that not only with their private machines but also do this switch at work.
Usually managers tend to be very conservative when it comes to technology choices. Usually they make their tech people use what ever everybody else uses. If a technology has certain advantages over the established technology it’s hard for them to value it high enough to chose it over the established one. They don’t work with it and don’t want to carry the risk that they might end up with some unforeseen problems or without people being able to use the new technology. The iPhone is a way how managers who otherwise aren’t open to technological adventures can get in contact and can get convinced by a technology other than the established one. Maybe the iPhone will turn out to be the best thing ever happened to Apples computer business. Now that Microsoft is in a weak position with Vista is for sure a great time to take over some serious market share. I am curious which impact this will have.
Filed in: IT.
Well, the best thing ever happened to Apple computer business was/is the iPod. The iPod already convinced many people by the userfriendly Apple technology. Like many analysts have mentioned thi might be the reason why Mac sales have risen in the last months/years. And I think the iPhone is a part of this strategy - to attract a decision making target group.
To this point in time I would agree that the iPod is the best thing that happened. But the iPhone reaches out stronger to business people than the iPod does. The iPhone is able to reach people who aren’t even techy enough for an iPod but who are used to their Blackberry. But on the other hand: No iPod = no iPhone